A Russian businessman has filed three patent applications that will give him the right to distribute vodka traded under the brand name Bitcoin, Ethereum, and Ethereum Classic.
As reported at the local Russian news outlet Life.ru, Yekaterinburg entrepreneur Dmitry Troitsky hopes to capitalize on the popularity of Bitcoin, Ethereum, and other soaring crypto assets by turning it into the country’s most famous brand name of the country’s most famous alcoholic beverage, vodka.
However, although expensive to register trademarks, the businessman said that he has not yet made a business plan to produce and distribute his Bitcoin Vodka.
“I can not say how it looks and when it will be released under the name crypto currency. But I’m sure it can be useful, that’s why I applied for registration, then what to do with this business, it will be seen, “said the businessman.”
The media explains that Troitsky is likely to make an exclusive contract with a large liquor manufacturer for this new vodka bottle, as he has done with some of the previous brands.
Perhaps the only thing that made the public curious was the release time of the beverage with the virtual currency. Because some time ago Russian regulators have been cracking down on the use of various virtual currency started by blocking the platform provider cryptocurrency. President Vladimir Putih has even reportedly asked the Russian state to issue its own cryptocurrency.
With this climate as a backdrop, the release of vodka with Troitsky’s cryptocurrency theme will create an exciting battle for market share between the Bitcoin brand and other popular domestic vodka brands whose name is translated into English as “Russian Currency” after ruble (as well as the fact that the drink is also dubbed “liquid currency” during times of financial difficulties).