Blockchain is a technology of the future that continues to be developed and conducted further exploration by experts to see how far the potential owned by Blockchain in helping an industry.
Blockchain was first introduced in 2009, as it is known that Blockchain is a technology behind digital assets, such as Bitcoin. Along with the increasing popularity of Bitcoin to date, it also impacts on Blockchain getting special attention from many IT experts and also industry players from all over the world.
That’s what makes Blockchain judged can be used to revolutionize an industry like fintech, real estate, and other industries. In addition, Blockchain is also able to provide benefits to the Advertising sector.
This is why Blockchain is constantly being developed to fix the advertising problem, for that is the ACA Network. That way Advertisers will feel that their brand is better represented and can place new confidence in their agency because they will be able to see all the market data themselves. This platform will bring integrity back to the world of advertising.
What is the ACA Network?
The ACA Network is currently centered in Japan but hopes to expand to other countries as well. After the US and China, Japan has the third-largest distribution of advertising funds. From local tech companies to global organizations, online advertising topped $10 Billion USD which was split between smartphone and PC advertising.
Despite the massive advertising market, however, many advertisers are unsatisfied with what they’re getting in return. For the money that they’re spending, they feel that they should be getting more targeted marketing and receive higher popularity. This is due to a lack of clarity between advertisers and the advertising agencies. The ACA Network will be a platform where terms, conditions, and decentralized market data will be laid out clear and plain for both parties to understand.
- Data Transparency: When global companies go into a foreign country, they often need to adopt new methods and cater to a completely different market. Advertising agencies have this data and often use it to manipulate their clients. On the ACA Network, all of this data will be laid out for both parties to see.
- Defined Terms: Defining clear terms of where money should be spent and what type of advertising campaigns should be run is important to ensure that every dollar spent on advertising has a direct purpose.
- Maximizing Advertising Revenue: With accurate market data and clearly defined terms, advertisers will be able to see exactly where their ad money is going, and what brings the highest return. This will allow them to work with advertising agencies to create clear and targeted campaigns that will maximize advertising revenue.
The Online Advertising Market
The market size of worldwide online advertising is $281,407 million. Growing up about 20% every year, the market size is expected to continue expanding in the future. It is a promising and huge market.
The Shady World of Online Advertising Agencies
The online advertising market is very large. However, the business dealings of the field are conducted in a murky landscape. As a result, businesses that rely on advertising, as well as media that carry advertising, have been subject to exploitative pricing from advertising agencies.
The Serious Problem of AdFraud
Ad fraud uses bots and other methods to make it seem as if an advertisement has been made public which actually has not and causes advertisers to waste money on fake advertising. Losses incurred by advertisers due to ad fraud are predicted to reach 19 billion USD in 2018. This ad fraud problem has been caused by the extreme opacity of the online advertising industry.
What We Want to Achieve with ACA Network
Advertising agencies have long held the power in their hands with their knowledge of the market. One of the most frequent complaints from advertising clients is that their agencies are wasting money and that they’re not seeing the return on investment that they would like. Often, advertising agencies fail to share important data and numbers with their clients, and this gap of information causes friction and lost revenue.
Using blockchain technology, ACA Network will bring innovation to the black box that is the online advertising industry. The ACA Network advertising platform is composed of three elements: the ACA-AMS advertising control system, the ACA-EX automatic matching exchange, and the ACA-NET advertising network and SDK. With this blockchain-utilising platform, we will shine a light on previously obscure knowledge, disrupting the existing online advertising industry.
Token Sale Information
Token name: ACA
Pre ICO Token Sale: July 14th – July 27th 2018
Accepted payment: ETH
1 ACA = 0.00006 ETH
Hardcap: 1,000,000,000 ACA
Softcap: 100,000,000 ACA
Banned countries: USA, China, Singapore
Disclaimer: All information on this post is made to educate our readers. Don’t invest in any ICO unless you’re confident about its capabilities and do so at your own risk.
- The ACA network provides a platform that ensures trust and integrity between parties
- The platform will ensure that the data and terms are clear, and will enable the company to maximize ad revenue
- While advertisers may actually benefit from such platforms, agencies may be more reluctant to give up their control over the information