The struggling fast-food chain, McDonald’s, might have been languishing in the depths for the past couple of years, but the news is afoot that the company is entering the crypto marketplace with the MacCoin.
McDonald’s has launched their own cryptocurrency to mark the 50th birthday of its most famous burger item, the Big Mac, and is hoping to make a dent in the crypto marketplace.
Do you want crypto with that burger?
As multinational companies and corporate giants scramble to enter the crypto marketplace, McDonald’s are launching their MacCoin. This limited edition crypto is aimed towards burger fans who can grab the coins starting this week across America in any McDonald’s venue which they can then spend on a free Big Mac burger.
Although the amount of MacCoin is limited, they are available for purchase and will be available for the entirety of 2018.
The Big Mac was first launched in 1968 and has become an institution not just in American, but right across the planet. The Big Mac became the pin-up product of the fast-food industry and is recognizable in the four corners of the globe.
Over 14,000 McDonald’s venues across the USA will be helping the company penetrate the crypto marketplace with this new promotion and concept. This seems like the ideal time for the company to enter the affray as sales revenue has been dwindling over the past few years, which has seen a massive rescaling of the burger giants.
McDonald’s entering the crypto marketplace
The MacCoin will be launched across America on August 2, where burger fans will be able to buy one of the coins when they purchase a Big Mac. In a move that is hardly surprising, you can then use that MacCoin to buy another Big Mac at other participating restaurants. This essentially means that the price of a MacCoin will remain at the same as a price of a Big Mac in your region.
As the crypto marketplace is enjoying lots of exposure as big companies enter the game, not many are bigger in name or more well-known than McDonald’s. There is expected to be five unique MacCoin designs that will represent every decade of the Big Mac.
In a statement from the fast-food giants, they have revealed that only 6.2 million MacCoins will be available in the USA, and that the offer would be in place until the end of 2018, or until the coins eventually run out. In 2017 alone, the restaurant sold more than 1.3 billion Big Macs, so you can fully understand why they are using this product to enter the crypto marketplace and why the food industry at large is interested in crypto.
It seems that in the face of falling profit margins, McDonald’s are looking for another way to keep relevant and to evolve with the modern world. The company is hoping to take advantage of the trending nature of crypto and to capitalize on this rapidly-growing market.
As McDonald’s enter the crypto marketplace, it will be interesting to see if this move helps to bring the fast-food chain kicking and screaming into the modern world.